Who's Your Jenny? How to identify your target market.
10:30 AM – 12:30 PM
Identifying your ideal target market may be the most vital task for every small business owner, because it enables you to craft a precise marketing plan that gets results. However, new business owners are often afraid to eliminate anyone as a potential target. Using interactive exercises and examples like Old Navy's fictional, typical customer, “Jenny,” Ken Stram and Kristy Lin Billuni will teach small business owners how to paint a clear and specific picture of their ideal customer. Arriving at a clearly defined target audience will help you: choose the most appropriate messages, tactics, and brand images; make decisions about how to spend your limited marketing budget; and
grow the business of your dreams. This lively workshop will include exercises and group activities, and helpful handouts and worksheets will be provided.